Twitter Your Business

Everyone who has the knowledge of the function of the internet, I guess, knows or at least has an idea what Twitter is and knows the things it can contribute to a business. However, the usual conversations about businesses usually talk about connecting with somebody or something and maybe introduce a brand or engage your audience but not offering subjects about the strategies to use better for a certain business.

So now, we will take up the techniques on how you can take advantage of Twitter for your business:

1. Additional customer support- Although it is not really that advisable to use Twitter to provide customer service compared to your main customer support source, this would still be good as an option to your customers. Just ensure that your customer service representatives are well trained to provide a quality service.

2. Hold contests- holding a contest online using Twitter is a good idea since Twitter is one of the best medium out there. A certain company held a contest last year by giving away iphones. The contest turned into a viral success that it created thousands of mention about the certain company.

3. Twitter your customers about any special offering- a lot of companies nowadays are using Twitter to announce any special offerings or sale. Companies like Dell and Marc Jacobs are among them.

4. Poll audience for data gathering- another way to take advantage of Twitter is by learning your target audience’s insight. Customers would love to let you hear their thoughts about their ideas on a new product as well as letting you know what topic they would want you to blog about next.

5. Let customers know your location (for mobile businesses) - many mobile businesses, like ice cream trucks, let their customers know where they are located using Twitter. It will help increase the sales by driving traffic to the business.

6. Monitor your reputation- not everyone that mentions your company may give you a good image so it is always wise to subscribe to a company-specific keywords on Twitter so you will always be aware.

7. Inform your customers of an opening- @Laundryroom is using one of the most creative ways using Twitter. This Twitter account informs the residents of Olin College’s West Hall whenever there is an available washing machine in the Laundromat.

8. Announce special events- Twitter is another close to excellent way of announcing any special events or parties.

9. Post company news- announce any updates or information about your product through Twitter to your customers, partners and employees.